Pragmatic Play Elevates Live Casino Experience in Colombia: Expands Partnership with Zamba

Toby Marshall
31 January 2024
Pragmatic Play | Zamba

In a strategic move to enhance its presence in the thriving Colombian online gaming market, Pragmatic Play, a leading provider of iGaming content, has announced the expansion of its partnership with Zamba, a prominent Colombian operator. The collaboration focuses on the provision of live casino offerings, underlining Pragmatic Play’s commitment to delivering cutting-edge and immersive gaming experiences to players in the Latin American region.

The expanded partnership builds upon the success of Pragmatic Play and Zamba’s existing relationship, which has already proven fruitful in delivering top-notch casino content to the Colombian audience. The decision to extend the collaboration to include Pragmatic Play’s live casino games reflects the growing demand for interactive and engaging gaming experiences in the Colombian market.

Yossi Barzely, Chief Business Development Officer at Pragmatic Play, expressed his enthusiasm about the expanded collaboration, stating, “We are delighted to strengthen our partnership with Zamba and further extend our footprint in Colombia. The Latin American market holds immense potential, and by offering our high-quality live casino games, we aim to provide Zamba’s players with a premium and entertaining gaming experience.”

Zamba, known for its strong market presence and commitment to delivering diverse gaming content, sees this expanded partnership as a strategic move to meet the evolving preferences of Colombian players. The operator is poised to leverage Pragmatic Play’s innovative live casino portfolio, which includes a wide array of games such as blackjack, roulette, and baccarat, all hosted by professional dealers in a state-of-the-art studio.

Carlos Del Pino, General Manager at Zamba, commented on the collaboration, saying, “Pragmatic Play has been a valuable partner for us, and we are excited to take our collaboration to the next level with the addition of their live casino games. We believe that this expansion will further enhance our offering, providing our players with a thrilling and authentic casino experience.”

The live casino vertical has witnessed substantial growth globally, with players increasingly seeking an immersive and interactive gaming environment. Pragmatic Play’s live casino offerings are designed to meet these demands, featuring high-quality streaming, engaging gameplay, and a user-friendly interface that replicates the excitement of a physical casino.

As part of the expanded partnership, Pragmatic Play will customize its live casino solutions to align with the preferences and regulations of the Colombian market. This includes localization efforts to ensure a culturally relevant and tailored gaming experience for Zamba’s players. Pragmatic Play’s commitment to regulatory compliance and responsible gaming practices is expected to contribute to the long-term success of the partnership.

The collaboration comes at a time when Colombia’s online gaming market is experiencing rapid growth, fueled by increasing internet penetration and a growing appetite for diverse gaming content. Pragmatic Play’s expanded partnership with Zamba positions both companies to capitalize on this trend, offering Colombian players a comprehensive and compelling suite of live casino games.

Players can anticipate an elevated gaming experience with Pragmatic Play’s live casino portfolio, which boasts cutting-edge technology, high-definition visuals, and a seamless integration of mobile and desktop platforms. The live dealer games are designed to cater to a wide range of player preferences, ensuring that Zamba’s diverse audience finds an entertaining and immersive option that suits their tastes.

In conclusion, the expanded partnership between Pragmatic Play and Zamba represents a significant step forward in the evolution of the Colombian online gaming landscape. As the demand for live casino experiences continues to surge, this collaboration positions Pragmatic Play and Zamba at the forefront of delivering top-tier and engaging gaming solutions to the growing player base in Colombia. The partnership’s success is expected to contribute positively to the overall growth and innovation within the Latin American iGaming sector.

Author Toby Marshall